3 Headline Mistakes I See Every New Writer Make

These are easy to avoid if you know about them!

Zulie Rane

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author is in a white top and jean skirt standing against a sandstone wall, smiling at the camera. I picked this picture to illustrate the three headline mistakes beginners make because I thought it looked relaxed and breezy, exactly the attitude I want to convey. It’s not hard to avoid them!
Image of author in Seville.

A few months ago, I shared my 9-step formula for writing highly clickable blog headlines. And while I stand behind that formula, I realized writing great titles isn’t just about what to do but also about what not to do.

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