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8 Thought Leadership Examples to Demonstrate Your Expertise

Example #3: Get a byline in an industry publication

Zulie Rane
Better Marketing
Published in
12 min readJul 27, 2023

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two attractive people sitting at a podcasting booth. I picked this image because podcasting is one of the best thought leadership examples, and these two look very influential and leadership-y.
Image via Midjourney. Prompt: photo of two people sitting at a table and podcasting, two microphones, woman and man, photorealistic, canon — uplight — Image #1 @midjourneyswc

It’s a little corporate-speak, isn’t it? But the thought leadership definition is a leader who shares their thoughts on a platform to demonstrate expertise.

In this article, I’ll share eight thought leadership examples to help you understand how to establish yourself as an expert in your field. I’ll include:

  • Each example of thought leadership
  • Where it was published
  • What it accomplishes
  • Why it’s thought leadership

I’ll end with some FAQs, such as how to create and publish thought leadership, more types of thought leadership content, and what thought leaders typically try to accomplish with their thought leadership.

What is a thought leader? And what is thought leadership?

Thought leadership in a sentence: An expert in their respective field. For example, Bill Gates is known for his thoughts on technology, entrepreneurship, and philanthropy.

But you don’t need to be a household name to be the best thought leader in your field. Remember: a thought leader is anyone who has something new and

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Zulie Rane
Zulie Rane

Written by Zulie Rane

Writer and cat mom. Opinions are my own. This is my just-for-fun profile! My official Medium profile is @Zulie_at_Medium.

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