“Hey, can you follow me back on Instagram? I’m trying to become a micro-influencer.” — I haven’t worked with a human coworker since 2020. Since then, the only employees I share office space with are my two furballs. But I can still vividly recall the social oddities of workplace relationships. They are inevitable: You spend eight hours a day, five days a week, with the…

Breaking down typical writing coach rates, what you get for that, and whether it’s a good financial choice. — Necessary disclosure: I’m a writing coach, so a lot of this article will talk about the benefits of writing coaches. No surprises there. But I will also be honest. I think most writers don’t need coaches. All writing advice boils down to write often, and write well. …

“Feel-good” marketing might win you friends, but not much money — In a perfect world, I would simply create useful content and people would pay me what they felt it deserved, and this would be enough to make a living. I call this idea feel-good marketing. I know from experience it doesn’t work. A while back, I ran a writing challenge…

For 1k, 100k, 1 million views. Including case studies, examples, and behind-the-scenes screenshots from a YouTuber with 30k subscribers. — The short answer? Your favorite YouTuber’s YouTube earnings are probably lower than you think. The longer answer to “How much does YouTube pay?” is that it depends. It depends on the topic of the video, the length of the video, the number of views, and whether the YouTuber in question…

And only one state has stepped up to offer the most token protections. — A few years ago, I was scrolling on Instagram when I came across something that truly skeeved me out: a child, four years old, posing and modeling like an adult, down to holding a Starbucks coffee cup. The Terrifying Rise of the Child Influencer and the Parents Who Profit Parents exploit a legal loophole to profit from their children.onezero.medium.com

Dear Readers and Contributors, We are thrilled to share some exciting news with you — Better Marketing has three brand-new editors. Sinem Günel, Zulie Rane, and Kati Amberry are now the editors running Better Marketing. We have updated submission guidelines, formatting guidelines, and we have a few special announcements. If You Read Nothing Else, Read These Two Announcements 🚀…

I tested all of them. — AI is the new crypto. Every single startup bro who saw the writing on the wall has pivoted from pushing too-good-to-be-true financial products to pushing too-good-to-be-true AI products instead. But it’s worse, actually. Because ChatGPT is free, for now at least. Yet almost every single one of those new AI…

These have nothing to do with text generation, but I use them almost every day. — Anyone who’s tried “write an article about [topic]” as a prompt to ChatGPT will tell you the truth: ChatGPT can’t write well at all. That’s not a secret. If you doubt me, ask it or any AI writing tool, to write a blog post. It will crank out very bad…

Example #3: Get a byline in an industry publication — It’s a little corporate-speak, isn’t it? But the thought leadership definition is a leader who shares their thoughts on a platform to demonstrate expertise. In this article, I’ll share eight thought leadership examples to help you understand how to establish yourself as an expert in your field. I’ll include: Each…