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Zulie Rane
Zulie Rane

130K Followers

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Published in

Better Marketing

·2 days ago

If You Believe Aggressive Marketing Doesn’t Work, You’re (Unfortunately) Wrong

“Feel-good” marketing might win you friends, but not much money — In a perfect world, I would simply create useful content and people would pay me what they felt it deserved, and this would be enough to make a living. I call this idea feel-good marketing. I know from experience it doesn’t work. A while back, I ran a writing challenge…

Marketing

5 min read

If You Believe Aggressive Marketing Doesn’t Work, You’re (Unfortunately) Wrong
If You Believe Aggressive Marketing Doesn’t Work, You’re (Unfortunately) Wrong
Marketing

5 min read


Published in

The Startup

·Sep 7

How Much Does YouTube Pay?

For 1k, 100k, 1 million views. Including case studies, examples, and behind-the-scenes screenshots from a YouTuber with 30k subscribers. — The short answer? Your favorite YouTuber’s YouTube earnings are probably lower than you think. The longer answer to “How much does YouTube pay?” is that it depends. …

YouTube

12 min read

How Much Does YouTube Pay?
How Much Does YouTube Pay?
YouTube

12 min read


Aug 23

Child Influencers Are At Risk Financially and Emotionally — From Their Parents.

And only one state has stepped up to offer the most token protections. — A few years ago, I was scrolling on Instagram when I came across something that truly skeeved me out: a child, four years old, posing and modeling like an adult, down to holding a Starbucks coffee cup. The Terrifying Rise of the Child Influencer and the Parents Who Profit Parents exploit a legal loophole to profit from their children.onezero.medium.com

Social Media

10 min read

‘Kidfluencer’ Earnings Are Only Legally Protected From Unethical Parents in One State — We Need…
‘Kidfluencer’ Earnings Are Only Legally Protected From Unethical Parents in One State — We Need…
Social Media

10 min read


Published in

Better Marketing

·Aug 21

Better Marketing Is Under New Editorship: Boosts, Launch Party, and More 🎉

Dear Readers and Contributors, We are thrilled to share some exciting news with you — Better Marketing has three brand-new editors. Sinem Günel, Zulie Rane, and Kati Amberry are now the editors running Better Marketing. We have updated submission guidelines, formatting guidelines, and we have a few special announcements. If You Read Nothing Else, Read These Two Announcements 🚀…

Marketing

3 min read

Better Marketing Is Under New Editorship: Boosts, Launch Party, and More 🎉
Better Marketing Is Under New Editorship: Boosts, Launch Party, and More 🎉
Marketing

3 min read


Aug 8

4 Expensive, Overhyped AI Writing Tools to Avoid (That ChatGPT Easily Outperforms)

I tested all of them. — AI is the new crypto. Every single startup bro who saw the writing on the wall has pivoted from pushing too-good-to-be-true financial products to pushing too-good-to-be-true AI products instead. But it’s worse, actually. Because ChatGPT is free, for now at least. Yet almost every single one of those new AI…

AI

7 min read

4 Expensive, Overhyped AI Writing Tools to Avoid (That ChatGPT Easily Outperforms)
4 Expensive, Overhyped AI Writing Tools to Avoid (That ChatGPT Easily Outperforms)
AI

7 min read


Jul 31

Don’t Use ChatGPT to Write Articles. Use It For These Five Things Instead.

These have nothing to do with text generation, but I use them almost every day. — Anyone who’s tried “write an article about [topic]” as a prompt to ChatGPT will tell you the truth: ChatGPT can’t write well at all. That’s not a secret. If you doubt me, ask it or any AI writing tool, to write a blog post. It will crank out very bad…

AI

7 min read

Don’t Use ChatGPT to Write Articles. Use It For These 5 Things Instead.
Don’t Use ChatGPT to Write Articles. Use It For These 5 Things Instead.
AI

7 min read


Published in

Better Marketing

·Jul 27

8 Thought Leadership Examples to Demonstrate Your Expertise

Example #3: Get a byline in an industry publication — It’s a little corporate-speak, isn’t it? But the thought leadership definition is a leader who shares their thoughts on a platform to demonstrate expertise. In this article, I’ll share eight thought leadership examples to help you understand how to establish yourself as an expert in your field. I’ll include: Each…

Entrepreneurship

12 min read

8 Thought Leadership Examples to Demonstrate Your Expertise
8 Thought Leadership Examples to Demonstrate Your Expertise
Entrepreneurship

12 min read


Published in

Zulie Writes

·Jul 24

The New Medium Partner Program Changes

My thoughts, a place for discussion, and what I recommend writers do. — On August 1st, Medium is rolling out the new Medium Partner Program (MPP). Medium’s Buster Benson talks all about it here: “New Partner Program incentives focus on high-quality human writing” Quick reminder: The MPP is how writers get paid. You join the MPP, then every time a Medium member, AKA…

Medium

8 min read

The New Medium Partner Program Changes
The New Medium Partner Program Changes
Medium

8 min read


Published in

Geek Culture

·Jul 11

Scalenut Review: Read This Before You Spend Money on Yet Another AI Tool

I have extremely mixed feelings about AI tools, especially the content creation ones that promise to “10x your productivity” or “write an article 10x faster.” But I have found some good ones, or at least some tools that do the job they say they do. (Quick recap of my findings…

AI

11 min read

Scalenut Review: Read This Before You Spend Money on Yet Another AI Tool
Scalenut Review: Read This Before You Spend Money on Yet Another AI Tool
AI

11 min read


Jul 7

What You’re Feeling is Platform Fatigue (Or: Why I’m Not Joining Threads)

It’s October 2022. The skies are red and darkening. Somewhere in a haunted lair, Elon Musk cackles maniacally. Journalists everywhere sharpen their proverbial quills and write their latest think pieces on why Twitter is going to die and why everyone needs to jump on Mastodon — Wait. No, that’s not…

Social Media

6 min read

What You’re Feeling is Platform Fatigue (Or: Why I’m Not Joining Threads)
What You’re Feeling is Platform Fatigue (Or: Why I’m Not Joining Threads)
Social Media

6 min read

Zulie Rane

Zulie Rane

130K Followers

Content creator, cat mom, 6-figure entrepreneur. She/her. Get 2x weekly emails on how to make money writing online: https://zuliewrites.ck.page/3e3d3a8187

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