“Boosted” on Medium: What Does It Mean?

An interview with Medium’s VP of Content and Director of Product about what Boosted does and means.

Zulie Rane
20 min readMar 10, 2023
showing author smiling against a yellow background. She is pointing at the “Boost” circled and the “Boost” notification with an arrow pointed towards it.
Image created by Author, showing author pointing at the “Boost” circled and the “Boost” with an arrow pointed towards it.

Imagine you write a story that means everything to you.

Imagine you get a notification that Medium chose to boost it.

Imagine you watch it go viral, getting tens of thousands of views as people — the people who need to read it, the people who are craving your voice — get to see it on their dashboard.

Screenshot of author’s story stats. Show a graph of a story Boosted on Medium, with around 30k views total.

They click on it, they read it, they clap and they’re so excited that they had the chance to read it.

That’s the power of Medium’s Boost functionality.

This article will give you both the short answer and the long answer to what is what does it mean to be Boosted on Medium.

(I’m transcribing the video I recorded above, so no matter if…



Zulie Rane

Writer and cat mom. Opinions are my own. This is my just-for-fun profile! My official Medium profile is @Zulie_at_Medium.