Nextdoor’s Shady Marketing Tactics Ensure I’ll Never Use the App

This brand sent me a letter, pretending to be my neighbor.

Photo by Jon Tyson on Unsplash

A few years ago, I received a genuine snail mail letter from a woman I’d never heard of before — Katelyn, an alleged neighbor of mine.

In her typed letter, she invited me to join the Nextdoor app. Nextdoor is an app for neighbors…