No, I Will Not Watch Your “Free” Webinar
Here’s the breakdown of every single “influencer” webinar you’ll ever watch, and how it’s supposed to convince you.
Hands up if you’ve been here: you’re browsing on Instagram, daydreaming about making your side-hustle a reality, when you see a sponsored post. Some massive Insta-celeb is hosting a *free* webinar where they give away all their secrets to making six figures a year doing what they love!
You experience a little bit of doubt — after all, if they really gave away all their 100% reproducible secrets, surely all of us would be “Influencers” and have legions of fans.
But it’s free. What do you have to lose? You sign up and you set a little reminder to watch it in a few days’ time.
What happens next is what happens in every single one of these webinars. How do I know?
In my actual real-life job, we attended a webinar on making webinars (ironic, I know). And the structure was so familiar to me that I wrote down each of the steps. Then I watched Beth Kirby’s webinar: The Art of Instagram: How to Grow Your Following & Reach Your Tribe, and did the same.
They were identical. Here are the steps.
