What You’re Feeling is Platform Fatigue (Or: Why I’m Not Joining Threads)

Zulie Rane
6 min readJul 7, 2023

It’s October 2022. The skies are red and darkening. Somewhere in a haunted lair, Elon Musk cackles maniacally. Journalists everywhere sharpen their proverbial quills and write their latest think pieces on why Twitter is going to die and why everyone needs to jump on Mastodon

Wait. No, that’s not right.

It’s January 2023. A blustering wind rattles the shutters. Content creators wrap themselves up in their warmest blankets as they read the newest story from tech tastemakers…