You Don’t Need to Be Consistent to Succeed Online

Forced consistency can cause a lot of harm.

Photo by Vlada Karpovich: https://www.pexels.com/photo/a-man-checking-the-texture-of-the-batter-6944062/

You know what’s strange? We expect creators to be constantly churning out content. The modern creator must post at least weekly, be available 24/7, and never take breaks. It’s exhausting!

Part of the reason is that algorithms prefer fresh, frequent content. And because of that…